Now extend this logic to the hospitals, the X-rays could get read by AI, the medical devices which take my blood samples could be doing whole lot of check ups. I will get an alert right when my heart beat is going 50% beyond expected normal for my age group, for my body condition, my family members could get notified, my doctor would get notified and all of that put together could mean that I’m due for a checkup, I am due for some intervention. Instead of looking at an annual checkup, as a preventive healthcare, the option to see how I did it every day and whether there is need to go back and visit a doctor or a diagnostic lab or physician or physiology expert to see where am I doing wrong and what I am doing and what can I do better with my overall body and health. From B2B to B2B2C or B2C, same thing has to happen to the healthcare as well. The food services, the transport services, all of those are going from an organized to an individual set up. The way I look at it, the way I address it, the individualization of the healthcare and if I look at the trend, it is not very difficult to imagine. So the trend is going to become more and more extreme. Being in a lot more control of our health and betterment compared to where we are. We are here to see the point that Nano chips, Nano measurement devices will hit us, all of that put together should actually help us. In India it is growing about 170% and this is where we are just talking about smartphones and smart wearable. To give an example, in countries like US, UK, China, the whole wearable market has grown by 288% over the last three years. So building on a preventive healthcare, one of the things that we see happening all around globally as well as in India, the whole focus on preventive healthcare and associated devices and services is growing by leaps and bounds. Preventive Healthcare: Trends in digital transformation Whereby, Healthcare instead of being thought about as an activity when we visit a doctor or a hospital would become a day to day routine activity for us. A lot of these things, technology would enable, technology would allow people to take charge of their day to day activities. As an example, one way we could look at things, or one futuristic or current scenario is wearing a smart watch, it gives me alerts, the pulse rate going beyond normal, it gives me an alert, my family would get notified, my physician would get notified and all of these can look at what’s wrong with me, am I in the need of an emergency health, or am I doing something that I’m not supposed to do, running on a polluted road in the city. We can also look at how smart phones are enabling us to take control of our health and betterment. Examples would be wearable, smart watches, smartphones, smart jewellery, smart clothes. So each one of us have to look at how we are able to upkeep our health, upkeep the health of our family and friends using technology. I think that is the way the whole healthcare industry would focus more on the individuals, lay their responsibility of healthcare on individual doorstep. Preventive Health care: Impact of digital intervention Shahid Akhter, editor, ETHealthworld, spoke to Nitin Gera, Co-founder and global operations head, Airo Digital Labs, to know more about the expanding market associated with wearable devices in healthcare.
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